(Dan Tri) – The brand’s special action is considered a big move.
Hiding old posts is part of YSL Beauty’s efforts to completely revamp the social networking site with a new look and content.
After hiding old posts, the beauty brand’s account updated a short video, announcing that they were `about to cross the line.`
Those blurry black and white images make the brand’s followers curious.
As expected, not long after, singer Dua Lipa posted a series of photos posing with the beauty brand’s products.
Dua Lipa is the new makeup ambassador of YSL Beauty (Photo: @dualipa).
Global director of consumer engagement Jordan Radi said the move signals the company is entering a new chapter.
`By refreshing our social channels, we are not only creating excitement but also entering the world of modern social media, speaking to young audiences in a captivating way,` said Jordan Radi.
This brand has focused mainly on skin care and perfume lines.
Dua Lipa has made a name for herself in the beauty world over the years.
He also acknowledged Dua Lipa’s influence: `Her influence is a celebration of individuality, a statement of strength, encouraging people to confidently embrace their unique beauty.`
Dua Lipa is a `cultural leader` and `symbol for future generations`, playing a deeper role in the brand’s strategy (Photo: @dualipa).
Since 2019, Dua Lipa has spearheaded the label’s Libre perfume campaigns.
As the new global makeup ambassador, Dua Lipa embarks on a journey to redefine beauty standards and express herself through makeup.
`For me, perfume and makeup are another form of self-expression, a way to explore playfulness, creativity. I’m excited to embark on this journey as a member of
In early February, the brand named Brazilian actress Bruna Marquezine as makeup ambassador for the US region, alongside model Lila Moss and singer Lil Nas X.
In August 2023, actor Austin Butler was appointed as the new ambassador of YSL Beauty, representing the men’s perfume line Myslf.
Austin Butler is the representative face of the men’s perfume line Myslf (Photo: YSL Beauty).
Stephan Bezy once shared: `When looking for a character to embody YSL Beauty’s new masculine vision, there was no better choice for us than Austin Butler.`
Austin Butler is known for his role as Elvis Presley in the 2022 musical biopic Elvis. For that, he won the Golden Globe and BAFTA awards.
